The Greater Houston Area is home to over 5.5 million Americans and there are 1.4 cars for every man, woman and child there. And yes they like their SUVs and Trucks too, as everything in Texas is big. Can a successful automotive service company launch a successful niche business like a Mobile Oil Change Service in the Greater Houston Area and make money?
Well of course we all know that success is a relative term and thus the question is difficult to answer. What we can agree on is that in a fast paced market like Houston, even a sub section of the city to launch such a business would not allow you to rest on your laurels.
One serious issue with the Houston Market for a mobile oil change business are all the corner locations and discounting. Of course too we must realize that there are many fleet and corporate customers available there due to the huge market size and thus would prove to be an excellent base for such a market niche, as it is truly huge.
Traffic is an issue and one must completely stack their oil change customer accounts to make money in Houston as traffic is intense, often grid locked meaning getting to each customer and the travel time would overwhelm a small service business with unneeded labor costs.
The fleet business with vehicles in one place will therefore be the key to success in such a market exploit. Vehicles lined up in rows all the same type sure make the efficiency worthy. Residential customers for oil changes would be problematic unless you could do many in one neighborhood at a similar time in the same day. If choose the residential market as their primary target market then one would need to be very well scheduled. Perhaps these ideas may assist you in further study of the mobile oil change market;
One issue in Houston of course being the labor supply for qualified technicians during the hot summer months, as the quality labor gets kind of tight in certain times of the year. It is doable, just a little challenging getting going. These are things to think about and I hope you have enjoyed today's case study. Think on it.